Implementation of Design to Profit in a Complex and Dynamic Business Context

The objective of this thesis is to demonstrate a design to profit procedure and its implementation in industrial case environment. The procedure is demonstrated as a way to improve profits in a global company. The essential elements of the procedure are product business case calculations and profit consciousness of employees. This study utilizes a combination of product life cycle analysis, advanced costing methods and multidimensional data processing for the product business case calculations. The combination is necessary for solving the research task. The need of proactive design is emphasized in the telecommunications industry due to shorter and shorter product life cycles. However, traditional accounting methods do not support proactive design work sufficiently during the life cycle of the products. The design to profit procedure has been created to help business managers to solve following problems: 1. How to proactively ensure the growth of business profits in the future? 2. How to prevent suboptimal decisions from being made in functional units and to promote overall